We aligned marketing & sales units together
Puzzel
Puzzel is the Contact Center as a Service (CCaaS) leader in the Nordics and is recognized as the most innovative CCaaS in Europe.
Puzzel's marketing team is based in London, Copenhagen, Malmö, Stockholm, and Oslo.
It is a participation of Marlin, a Private Equity firm based in London,
WHY WE WERE CALLED
- Improve MQLs quality & marketing pipeline generation
- Optimise marketing channels efficiency
- Optimise marketing ROI
- Better integrate marketing with sales & product
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WHAT WE DID THERE
- Solid lead maturity framework for the full lead generation funnel & customer marketing, leading to measurable improvement of marketing-qualified-leads quality
- New marketing engine to power campaigns and optimise marketing channels efficiency, allowing a switch from tactic-based to campaign-powered lead generation and customer marketing.
- Optimized integration of marketing in the Salesforce framework.
- Team training on data-focused marketing output.
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What they said
“Antoine came in to analyse, manage and develop our marketing team and effort. He brought clear directions and a lot of creativity to our campaign management as well as clarity in our lead-to-opportunity process. He has been valuable to improve the interfacing between our marketing and commercial teams including new business and account success management”
— Frederic Laziou, CEO Puzzel
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“Antoine (Leadnostic) has made a clear difference for Puzzel in three key areas:
1. Restructuring of marketing team, processes and priorities, now far more geared to MQLs & Opportunity generation.
2. Stronger interface with Commercial department, working with us as a client and the commercial needs.
3. Influencing a change of behaviour of the Commercial team towards the marketing role, responsibilities and added value in the company’s growth.”
— Roland Green, CRO Puzzel
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TietoEVRY
TietoEVRY is a software and service company providing IT and product engineering services, with approximately 15,000 employees, active in around 20 countries.
TietoEVRY is domiciled in Espoo, Finland, and the company's shares are listed on the NASDAQ OMX Helsinki and Stockholm.
WHY WE WERE CALLED
- A fragmented marketing.
- An old website
- A growing offshoring hub
There was a need switch from silo based to single marketing organisation to rationalise costs & objectives.
The website needed a full rebuild to reflect new business objectives.
The marketing production team in Pune needed to grow in volume and scope.
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WHAT WE DID THERE
- Strong & healthy marketing funnel
- A new corporate website
- A fast growing offshoring team
Antoine hired a team, built an end-to-end marketing-to-sales funnel, including processes, KPIs, objectives.
The website architecture & design was rebuilt, in coordination with internal design specialists.
The team in Pune grew 30% during Antoine’s management.
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What they said
“I want to thanks Antoine for his great contribution in developing digital marketing as an important engine supporting our re-positioning and business growth and recently driving the tieto.com renewal project.”
— Erik Johanisson, CMO Tieto
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“Antoine is an expert in leveraging technology and implementing processes to achieve and measure results. With extensive experience of shaping and leading digital marketing and creative teams spanning multiple countries, Antoine is a fine team leader who can get the best out of individuals.”
— Subhasis Ghosal, Head of Marketing - OGS at Tieto​​
Dapresy
Dapresy is a global data analysis and visualisation software provider for market research and customer experience management.
At the time of our work together, Dapresy supports over 170 direct clients in 25 countries, thousands of users and many of the top global brands.
We came to Dapresy through Verdane Capital.
WHY WE WERE CALLED
- Marketing-to-Sales funnel to build
- Marketing automation to consolidate
- Message architecture to create
Dapresy needed to implement a full marketing funnel to sustain its high growth in the Nordics, Germany, and the US.
Dapresy wanted to leverage the important database of contact the team had managed to build throughout the years.
The management also wanted to define the company’s core message, work on the website, and optimize its marketing automation activities & contacts database.
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WHAT WE DID THERE
- Strong & healthy marketing funnel
- A new corporate website
- Marketing team in place
During its seven months at Dapresy, and post our diagnostic phase, we quickly focused on redefining the leads’ profile, maturity & behaviour grid of analysis. We then used this framework to rebuild the marketing automation architecture, the website and launch social media campaigns.
We created the brand message structure and helped the new marketing team get trained and ready to take over.
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What they said
“Leadnostic (previously Canablava) really turbo-charged lead generation with digital marketing!”
— Rudy Nadilo, VP USA Dapresy
“När jag började på Dapresy fann jag ett mycket välstrukturerat arbete som gav mig möjlighet att kliva in i min roll. Leadnostic (previously Canablava) hade krattat manegen i alla dimensioner och det var för mig att ta över.”
— CMO Dapresy​​
XMReality
XMReality Remote Guidance is an AR enabled knowledge sharing tool that lets you communicate with gestures, speech, chat and pointers with someone in a completely different location. It includes: A unique hands-overlay technology that lets you guide someone else's hands—as if you were there.
The company is located in Linköping and listed at Stockholm’s NASDAQ and was part of Spiltan’s portfolio.
WHY WE WERE CALLED
- Transition to SaaS
- Product launch
- Change of Target Audience
Following a complete audit of XMReality sales, product and marketing unit, Leadnostic defined three key areas to build and consolidate XMReality marketing-to-sales experience.
1. Build the foundations of the marketing-to-sales funnel,
2. Build a strategy for the launch of their new product and execute all activities
3. Work on XMReality’s content framework
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WHAT WE DID THERE
- Strong & healthy online marketing funnel
- A new home page & content hub
- Marketing team in place
Leadnostic had to work right away on the launch campaign and, from there, built an online marketing-to-sales funnel focusing on target audience segmentation, message definition, landing page architecture and design. We assisted XMReality in building its marketing team by defining the scope of work, interviews and onboarding.
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What they said
“Having a clear picture of your target markets is essential. Leadnostic (previously Canablava) provides specific insight you can build a marketing framework, allowing you to target ideal prospects.”
— Cory Nadilo, N. America, XMReality​​